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I’m a fan of Schwab myself. It’s great for occasional buying and selling, and doesn’t try to make investing into a game like some of the apps out there. Also, FYI, you can set up an IRA account that you manage yourself.

they all have tradeoffs, you're not going to find a single best. my experience is primarily with schwab and robinhood.

schwab has some really nice visuals for projecting dividend income over the next year (and seeing all your shares / cost basis / ex date / etc.) in one nice table view, and their support is top notch.

their think or swim platform kind of sucks, but it does come with some useful things like the news terminal and the various tv channels like cnbc.

robinhood's interface sucks for dividends, but their handling of options is MUCH better than schwabs (especially if you're doing complex options that combine multiple contracts such as a spread), as it will combine them into one line item showing the range of the strikes as well as the current net price of all the legs rather than giving you a list of 2-4 different legs stand alone and having you do the math yourself to figure out the price.

rh is also much better for selling more contracts of a complex trade. you just click your spread, and say sell more, and that's that. on schwab you say sell more on a leg of it, it brings up a simple trade window and you have to manually add the other legs.

that being said, while rh does a good job of showing the complex options and selling more, it DOESN'T let you roll them over like it does with simple calls/puts. schwab handles rolling options is much better (you choose one leg and say roll over, then it shows you all your positions for that stock and you choose all the relevant legs and it loads up a complex trade).

on the fees side, rh is going to be the best around. very low margin rates, and lower option contract fees. (of course, if you're not dealing with options are just buying/selling shares as it sounds like based on what you said, you won't be paying fees anywhere).

I have/ like Fidelity. It was reccomended to me by a family member who works for them though, and I've been satisfied so I've never tried another platform. I have a brokerage where I select my own stocks for fun, but I put most of my regular savings into their "GO" account which is a roboadvisor. You select your goals and it autoinvests based on them. So you can set it and forget it. I just put in it whatever I have leftover whenever I do. It's my best performing account, so I can't complain.